Hana i ka pia i ka makahiki 2022

I kēia mau makahiki i hala iho nei, ʻaʻole i hoʻokō maikaʻi ka kūʻai ʻana o ka pia kūloko ma koʻu ʻāina, akā ʻaʻole i emi ke kūʻai ʻana i ka pia hana akā ua hoʻonui.

ʻO ka pia hana me ka maikaʻi ʻoi aku ka maikaʻi, ʻoi aku ka maikaʻi o ka ʻono a me ka manaʻo hou e lilo i koho no ka ʻai nui.

He aha ke ʻano o ka ulu ʻana o ka pia craft i 2022?

Hoʻonui ʻono

ʻAʻole hoʻohālikelike ʻia ka pia Craft e ka pia ʻoihana ma muli o kona ʻano momona, ʻono mellow a ʻoi aku ka waiwai o ka meaʻai.

Hiki mai ka pia hana ma nā ʻano ʻono like ʻole.Me ka piʻi nui ʻana o ka noi no ka ʻai like ʻole, ua ʻike ʻia nā pia hana e like me IPA me ka ʻala hoppy, Porter me ka ʻono malt roa, Stout charred, a me Pearson me ka ʻawaʻawa ikaika i ʻike ʻia i nā helu he nui.ʻO ka pia hana me nā ʻano ʻono a me nā mea ʻono e lilo i mea kaulana loa.

CapitalEhoao

Ke neʻe nei ka ʻai pia i kahi ʻano hoʻohana pilikino a kiʻekiʻe, a me ia, ua hoʻomaka ka pia hana i kahi ulu pahū ma ka ʻāina.

Wahi a nā ʻikepili piha ʻole, i nā makahiki ʻelima i hala iho nei, ʻoi aku ma mua o 4,000 mau ʻoihana ma ka ʻāina i ninini ʻia i loko o ka ʻoihana pia.Mai nā ʻoihana pia hana mua i hōʻike ʻia e Master Gao a me Boxing Cat, a hiki i nā hōʻailona e kū mai ana e like me Hop Huaer, Panda Craft, a me Zebra Craft, ua hoʻomaka ka pia hana i kahi manawa o ka ulu wikiwiki.

ʻOiai ke kau nei nā mākaʻi ʻokiʻoki i ke ala hoʻoheheʻe ʻana, nui nā poʻo nui ʻaʻole i palaualelo e "hoʻopau i ka pāʻani".Ua hoʻokomo ʻo Carlsberg i Beijing He pia hana i ka makahiki 2019, a ua loaʻa pū ʻo Budweiser i kekahi mau ʻoihana pia hana e like me Boxing Cat a me Goose Island., Ua lilo ʻo Yuanqi Forest i ke kolu o ka mea kuleana nui loa o 'Bishan Village'… ʻO ke komo ʻana o ke kapikala e kōkua i ka hana pia e wāwahi i ka pōʻai niche a hoʻonui i ka kaulana.

Hoʻopili pilikino

ʻO ka hōʻea ʻana mai o ke au o ka hana hana ʻana i ka wā i hui pū me ka hanauna Z.No laila, ʻaʻole i hoʻonoho hou ʻia ka pia ma ke ʻano he mea inu ikaika, akā ua hoʻololi ʻia i mea inu pilikanaka, kahi mea lawe uhane no ka hōʻike ʻana i ke kanaka a me ke ʻano.

ʻO ka mālama ʻana i nā pono pilikino o Generation Z, ʻoi aku ka koʻikoʻi o ka pahu i ka pia hana.ʻO IBISWorld, kahi hui noiʻi mākeke kaulana i ka honua, i ʻōlelo ʻia i loko o kahi hōʻike: "ʻOiai ʻoi aku ka hoʻokūkū o nā pia hana ma ke ʻano o ka maikaʻi, ka ʻono a me ke kumukūʻai, pono lākou e hoʻopiʻi i nā ʻono nani o nā mea kūʻai aku ma o ka branding, packaging and marketing.“

ʻAʻohe waiʻona

I nā maka o nā hale kūʻai, ua lilo ka pia ʻona ʻole i ke kaumaha o ka mākeke, a ke ulu wikiwiki nei kēia mākeke.

He ʻala malt ikaika ka pia non-waiʻona, a ʻaneʻane hiki ʻole ke ʻono mai ka pia.Ma lalo o ka hoʻolālā akahele o kāna ʻano, hiki iā ia ke hopu pololei i kahi wahi hoihoi o nā mea kūʻai aku, a hiki ke hauʻoli i ka leʻaleʻa o ka "inu" me ka ʻono ʻole i ka waiʻona.

ʻŌmaʻomaʻo

Makemake nā mea kūʻai pia e uku hou aku no ka pia i hana mau ʻia.ʻOi aku ka nui o nā pia ʻoihana i ʻike i ka manaʻo o ka brand sustainable a ua hoʻomaka e hoʻoikaika i ko lākou ʻuhane hoʻomau.

I ka hoʻokō ʻana i ka hoʻomohala hoʻomau, ʻo ka hapa nui o nā hana pia ʻoihana e hōʻemi i ka hoʻohana ʻana i ke kaiapuni kūlohelohe, e like me ka hana hou ʻana i nā kumuwaiwai wai, ka hana hou ʻana i ka carbon dioxide i ka wā fermentation, etc.

I nā makahiki ʻelua a ʻekolu paha i hala iho nei, ua hana ʻia kahi moʻomeheu pia hana nani a puni ka honua.Ma lalo o ke ʻano, hiki i nā brand beer craft ke koi i kahi wahi ma ka mākeke no ka manawa lōʻihi inā makemake lākou a hoʻololi i ke ʻano a hoʻoponopono e like me ia.